Ford Motor Co. recently asked its employees to be an active part of the company's advertising. Mark Fields, Ford Americas group's president, asked Ford employees to highlight the perks of the company and its automobiles to friends, family and the media.
While some marketing professionals are skeptical about Ford's plan, I remain optimistic. Professor of marketing at the University of Detroit, Michael Bernacchi, feels that although this new advertising plan is a good idea, it will not solve Ford's bigger problems. I understand and even agree with Bernacchi's point, but I think that this plan will be a good starting point for Ford.
Fields doesn't stop his plan at word-of-mouth. He wants Ford to continue to keep its employees informed of continuing improvements among its automobiles. That desire alone is evident of Ford's bigger plans to make necessary changes to its products and gain its lost market share.
Ford's word-of-mouth plan may seem a little weak, but it could be the beginning of Ford's turnaround. It just as easily could be a total failure, but I believe that if Ford continues on this current path of positive word-of-mouth and product improvement then they could greatly improve their business.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment