I recently read an article on Buzzle about cell phones. The article suggested that cell phones have established a teenage market.
Teenagers, as technology savvy individuals, love cell phones. For one, they've really become affordable. Companies offer so many deals now, there's a plan and phone for everyone. Also, new phones have so many extra capabilities. They can be used for so much more than just calling. Modern technology allows people to browse the Web, e-mail people, play music and so much more right from their phone.
Like I said before, teenagers pride themselves on being technologically savvy. By adding all of these new features to cell phones, they really appeal to teens. Teens like to be the first one to own something new, so each time a new feature premieres more teens want it. Plus, the phones' new affordability really seals the deal for teens and their parents.
Cell phones have really found their niche in the teenage market. I think cell phone
companies can make the most of their marketing and advertising dollars by focusing on the teenage market.
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