Alec Baldwin's Lackluster Apology

It seems that Alec has fallen into the trap that many celebrities fall into when they get caught with their pants down. He apologized, but it was unbelievable at best.

He recently went on "The View" to publicly apologize for leaving his daughter a nasty message, which was leaked to the media. No matter what the situation, there is no excuse for that kind of parenting or rather lack of parenting.

Two media professionals expressed their opinions of the apology in a Boston Herald article. One, a publicist named Howard Rubenstein , doesn't agree with Baldwin's blame game strategy. He said, "He ought to keep repeating, 'I did wrong,' and then I think it would sound credible."

I completely agree with Rubenstein's opinion. The action was wrong, he admits that. The problem is that he "apologizes" and then proceeds to blame everyone else, including the media and his ex-wife. His apology became absurd when he vowed to give up acting and devote himself to the cause of parental alienation.

Apologies only work if the public believes that the person is sincere. The only way to gain credibility is to apologize and accept responsibility. Don't make any excuses or the public won't believe that you truly know what you did was wrong.